Content Marketing & Social Media
The client was a leading natural beauty and skin care company based in the UAE, with international reach.
We kicked off the project with a promotional campaign in Social Media to boost participation in a beauty exhibition. Then we broadened the definition of the Content Strategy, ultimately boosting brand awareness, consistency, exposure, and customer trust.
With a balanced mix of strategic and tactical activities, we were able to engage our audience with relevant content that was not only promotional, but also inspirational and truly valuable.
Then after the re-branding of the company, we took the company’s Social Media to the next level. It positioned them more uniquely: not as an ordinary company that simply sold products, but as a leading lifestyle brand — one whose values the audience could relate with deeply, emotionally, powerfully.
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