Brand Strategy & Positioning


As a leading Middle East Financing and Investment Group, this client needed to define the new brand value proposition for a new vertical of services, with the corresponding communications campaign.



To ensure they could effectively reach their target market with a unique offering, they knew that a new brand positioning was critical.


To truly understand the company’s values, challenges, needs, mission alignment, and future vision, we conducted one-on-one interviews with top senior management. The project continued with a brand strategy brainstorming session to define the Brand Value Proposition, based on the insights of the qualitative one-on-one interviews.


The final deliverables were the brand positioning for the new vertical, to be used in all communications campaigns (both online and offline); as well as the main tagline for the new service, to be implemented from then onwards.

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